The only guide you have to read about Vera Bradley Annual Outlet Sale in Fort Wayne

Pre-Sale Preparation

1. Know your dates. The annual sale is generally in April, but the dates change every year. The dates for the next couple of years are as follows:
1. 2017 – April 19 - 23
2. 2018 - April 11 - 15
3. 2019 – April 10 – 14

2. Register early. You can register at the sale, but why take away from your precious shopping time? You can go to www.verabradley.com and at the bottom,
   

   

   click on “Register for the Outlet Sale.” There you can register for free and purchase session tickets for $5 per session. Children must be 14 years or older to register and make purchases. You can attend more than one session. Saturday and Sunday are free admission, but registration is still required. You can buy tickets for the sessions at the sale, but there are only so many tickets per session. The early sessions do tend to sell out. One of the main reasons Vera requires registration is to make sure you keep within their shopping limit of $3500 for the entire sale. This is to help curb the reselling on eBay and other venues.

3. What is a session?
   

   This is a two hour time span where you get to shop your heart out. The perks of sessions include less crowding, better selection (earlier the better), and less line waiting. You cannot get back in once you check out, even if there is time left for your session. Children 14 and older attending a session will also need a ticket. The prices do not change for the session days. The prices tend to get better on the weekend, but there is no rhyme nor reason to what and how much is discounted. Typically the more there is of an item, the more likely it will be further discounted as the sale goes on.

4. Coupons vary from sale to sale.Usually you get one when you register to help offset the fee. I've noticed a tendency for Vera to offer coupons for Friday night shopping. Last year, 2016, the local papers had a coupon for $10-$15 off your purchase. The Fort Wayne Journal Gazette is available in the mornings and the News Sentinel is available in the afternoons. You cannot use a birthday coupon (dang it!) or any store coupons at the sale. And vice versa, you can't use an outlet sale coupon at the stores, nor online

5. This article is primarily for out-of-towners, but if you are a local reading this, try to score a ticket to the Friends and Family session on the Tuesday before the sale. I have been able to find a ticket through the Fort Wayne Chamber of Commerce in the past. Ask around, your company may get tickets. It's so well worth it!

6. Book your hotel as early as possible. Hands down, the Holiday Inn right across the street from the Coliseum, on Coliseum Blvd, is the best hotel to stay at. They are the only hotel to have a bus that runs to and from the Coliseum. Coliseum Blvd is a very busy road, I don't recommend trying to cross it on foot. It is a newer hotel and the amenities are nice. My mom and sister have stayed there with no issues. This hotel sells out every year, so call to find out how soon you can book your stay with them. It's already sold out for this year. The Coliseum is not hard to reach, most hotels are within 10-15 minutes, and with the exception of downtown hotels, you will stay on the main roads and/or I-69 to reach it.

7. Parking at the Coliseum is very easy, but unfortunately, you are charged $5 per vehicle for every time you park there. There are no discounts on parking. Buses and RV's are $15. There is also a Preferred Parking lot near the entrance that is $8 per vehicle.

8. Pack and dress accordingly! Indiana weather is notoriously unpredictable, especially in the spring. Check the weather reports, there could be rain, snow, perfect weather, or even hot. One day can be completely different from the next. Your indoor attire should include comfortable shoes and clothing. I suggest lightweight clothing, you're going to get a work out with all that walking and lugging bags. And for Pete's sake, bring a Vera Bradley bag to use at the sale! It's a celebration of all things Vera! Why bring another brand? I've always preferred the Mini Hipster, and I hear the small Backpack works well, too.

9. Line waiting, whether it's to get into the sale or to check out, it's inevitable. I do recommend going as early as possible. When I lived near the sale, we generally got in line an hour before we could get in. The news always showed Vera-crazed ladies arriving at 3:00 – 4:00 AM for a 7:30 session. I've seen some even camp out overnight. If you're in a group, plan accordingly, bring chairs, pillows, blankets, to make yourself comfy, but be sure to have someone able to take them all back to your car before you go in. Bring snacks and drinks, there are bathrooms available when the Coliseum is open (not at 3:00 AM!). There will also be refreshments available for sale while waiting in line.

10. Do your homework.
    

    

    Recently retired patterns and styles should be easy to find. If you're looking for new patterns, you'll have more luck the earlier you go. While in line, you will receive a paper with the layout of the sale, prices, and selection. Study it, memorize what you can. You've got time to kill and probably didn't bring distracting little ones! This pricing sheet covers the most items, but not all. In the beginning of the sale, you will find unique items that weren't made for mass production for some reason or another. Also, the sheet will not be updated when there are markdowns. Typically prices start at 40% - 60% off of retail. If you're going to the sale multiple times, don't forget to take a sheet with you when you leave so you can strategize for your next round of shopping.

11. Talk to people in line, especially if it's not the first session. They can give you a feel for what's inside. Check out the Vera Bradley Facebook groups for information. Follow Vera Bradley on Twitter and Facebook and check them often for updates and discounts. They often post on Twitter when there are no check out lines and when the sale is so full that the fire marshal will not allow people in. There is usually a radio station live there inside the sale. Listen to it for updates, too.

12. Charge your phone!
    

    I know it sounds obvious, but the Coliseum will zap your battery. You'll need it to keep in contact with your group, check eBay prices, and use the calculator. Even better, use one of the new Keep Charged bags Vera now sells. The line is limited, but the best bag they have in this line to use for the sale is the Triple Zip Hipster So handy for situations like this!

13. What not to bring?
    

    No carts, strollers without real kids in them, no personal shopping bags. If you take a wheelchair, you have to be sitting in it. Don't act like you can miraculously walk once inside and use the wheelchair to shop. It's been done before and they've been booted. Don't bring fake babies in strollers, you'll be caught at the entrance carousel. It's been done before and they've been booted. I don't recommend bringing small children to the sale, but if you have to (and I've been there), please keep them in the stroller. Don't make them walk so you can load up the stroller. Don't be that mom. Please, please, please, keep a hold of them, there are so many ways inside the sale they can get lost.

14. You need to also consider your safety. Please don't get so caught up in shopping that you lose your belongings. If you do lose something, go to the Customer Service desk at the center stage.

15. I have seen fights over bags, and I have also been punched for a Pink Elephants Large Backpack, even though there was a table full of them a foot away. Please be civil to each other. Remember, you attract more flies with honey. Once there were a few rugs for $20 each being handed out at the center stage. There was no way I could get in there to get one. People were getting nasty (men, too). One lady and her husband each got one near me. People were making rude comments to them, but they ignored them to their credit. I stood by and offered my opinion as to which one the wife should pick. She chose the 3'x5' Java Blue rug and gave me the other one. I've been the proud owner of a $20 5'x6' Caffe Latte rug for going on 6 years.